Crosswalk pair

Amazon Appstore Child-Directed Apps and Apple App Store Kids Category, control by control

4 canonical controls in Keel’s library satisfy clauses of both Amazon Appstore Child-Directed Apps and Apple App Store Kids Category. Implement each once, attach the evidence once, and it counts toward each standard. The overlap is the work you don’t repeat.

The overlap

What the two libraries have in common

Every figure here counts canonical controls in Keel’s library, not clauses of either standard. Each standard’s own authored count is on its framework page.

4

Controls that satisfy both

Canonical controls that crosswalk to at least one clause of each.

5

In Keel’s library for Amazon Appstore Child-Directed Apps

80% of them also map to Apple App Store Kids Category.

8

In Keel’s library for Apple App Store Kids Category

50% of them also map to Amazon Appstore Child-Directed Apps.

13

Evidence artifacts expected

Across the shared controls, from Keel’s evidence guidance. Gathered once.

  • Amazon Appstore Child-Directed Apps Child-Directed App (COPPA) Policy, retrieved 2026-08-13 80%

    4 controls of 5 in Keel’s library for Amazon Appstore Child-Directed Apps also map to Apple App Store Kids Category.

  • Apple App Store Kids Category App Review Guidelines + “Design safe and age-appropriate experiences”, retrieved 2026-08-13 50%

    4 controls of 8 in Keel’s library for Apple App Store Kids Category also map to Amazon Appstore Child-Directed Apps.

The mapping

Controls that satisfy both

Each row is one control in Keel’s library and the clauses it answers on each side. Do the work once; both columns are then evidenced by the same artifacts.

Amazon Appstore Child-Directed Apps and Apple App Store Kids Category controls that satisfy both, with the clauses each maps to
Canonical control Amazon Appstore Child-Directed Apps clauses Apple App Store Kids Category clauses
Children’s online privacy programme A documented assessment of whether the service is directed to children under 13 or has a mixed audience, which operators collect through it, and the notice, consent, parental-rights, minimisation, security and retention duties that follow. Where the app ships through an app store, the same assessment carries that store’s audience determination — note Amazon treats under 16 as a child in the EU, Australia and Japan, so the age band recorded must be the widest one that applies. child-directed/scope/determination, child-directed/legal/coppa-compliance 1.3/childrens-privacy-law
Child-appropriate experience & parental gates Everything a child can reach in the app is age-appropriate, and links out of the app, purchasing opportunities and other adult-facing paths sit behind a parental gate or an equivalent barrier. Covers the store rules on content suitability, thin webview wrappers, augmented-reality safety warnings, and requirements that persist after a kids category is deselected. child-directed/content/age-appropriate 1.3/parental-gate, 1.3/persisting-requirements
Children’s advertising & monetisation controls Ads and monetisation reaching children or users of unknown age come only from sources the store permits, carry no interest-based targeting or remarketing, present age-appropriate creative, and follow the store’s format rules on ad walls, closeability, launch interstitials, multiple placements and virtual currency. Note the stores differ sharply here: Amazon bars its own advertising and affiliate programmes outright and parental consent does not lift that, while Google permits certified SDKs and Apple permits contextual advertising only from vendors with published kids policies including human creative review. child-directed/ads/no-amazon-programs-to-children, child-directed/ads/child-only-no-amazon-programs 1.3/third-party-advertising, 5.1.4(a)/no-third-party-analytics-advertising
Third-party SDK & API governance for children’s apps Every third-party SDK and API in a child-directed app is inventoried with what it collects and transmits, checked against terms that permit child-directed use, and either confirmed suitable for children or gated so it collects nothing from them. This is one inventory that answers Apple’s analytics limits, Google’s approved-SDK rules, Amazon’s child-suitability test and COPPA’s diligence duty at once. child-directed/sdk/child-suitable, child-directed/sdk/prohibited-terms 1.3/third-party-analytics

Beyond the pair

Where else this work counts

A framework is lit when a shared control above also maps to it. Unlit means none of them do — an absence, not a judgment about that standard.

Also reached by these 4 controls

  • AI Governance Essentials
  • CIS Critical Security Controls
  • COPPA
  • ESG Essentials
  • EU AI Act
  • GDPR
  • Google Play Families
  • HIPAA
  • ISO 9001
  • ISO/IEC 27001
  • ISO/IEC 42001
  • NIST AI Risk Management Framework
  • NIST Cybersecurity Framework
  • NIST SP 800-171
  • NIST SP 800-53
  • PCI DSS
  • SOC 2
  • SOX (Sarbanes-Oxley) Section 404
  • US Employment Law - Federal Baseline

The thesis

Why this is one project, not two

On a crosswalk-native model, Apple App Store Kids Category mostly lights up controls you already built for Amazon Appstore Child-Directed Apps. You’re not re-uploading the same screenshot for a second audit. You apply the framework and see the genuine delta worth working. That’s the whole idea behind collect once, comply everywhere.

Next step

Add Apple App Store Kids Category to the work you already did

Apply both frameworks in one workspace and see the overlap measured against the controls you already hold.